Alpyn Beauty To Enter Sephora Stores

Alpyn Beauty, a skin care brand that sustainably harvests wildcrafted ingredients straight from the mountains of Jackson Hole, Wyoming will enter Sephora’s full national fleet of stores on Oct. 8. 

 

Alpyn, founded by beauty industry expert Kendra Butler, launched with Sephora.com in February 2020. The skin care brand was one of only 16 at Sephora to be certified in the Clean + Planet Positive initiative. The brand also introduced a new innovation, Triple Vitamin C Brightening Bounce Cream. The pink, aloe-based cream delivers an intensive burst of long-lasting moisture in a brightening, breathable formula that quickly penetrates into skin. The product launched at Sephora.com.

 

Since debuting in 2018, this 1% for the planet brand has announced being climate positive and plastic neutral, and most recently has aligned with Grand Teton National Park Foundation to rewild roughly 4,500 acres of land.